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“Sean has a clarity of thought and depth of knowledge that is invaluable….but his real skill is that he keeps it simple and cuts through the fluff and fakery! This webinar is a great use of an hour of your time”

Sarah Frayne, Cancer Society New Zealand

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“It’s been a very thought provoking session. It’s challenged us, got us to open our minds to a few aspects, and as a result we are going away with some fresh ideas, ways we can tweak and get a bit of extra yield from the activities that we currently do.”

Carl Young, Fundraising Director Peter Macallam Cancer Foundation


“I recommend you to come to Sean’s seminar because you get really practical tips for starting with a fundraising programme, but you also get some advice on how to professionalise your current programme.”

Lena, Relationship Manager, Amnesty International Netherlands

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  • Watch this video to learn more about how you can have a great landing page that will encourage your visitors to make a donation to your charity.
  • Understand why it is important to have a good landing or donation page.
  • Find out the features that really convert viewers into donors.


  • It is the new-ish big thing.  You may have heard that London Underground had to bring in quotas to stop every advertisement on the Tube from being a charity ad. You may have also heard about premium SMS (pSMS) trials in Australia, or seen charities......

  • What’s the best way to get donations from people under 40 years old? Wait until they are over 40.  With rare exceptions, little strategic money is donated by people under 40. Even face to face – aimed at Gen X – finds that older Gen......

  • A friend just asked me about the best practice for welcoming people who sign up for e-news or updates through your website home page. Well, as always, it depends.  Is the purpose of the newsletter, information, fundraising or service provision?  Each may require a different......

  • I recently received the campaign above, so I thought I would share my thoughts on it. First of all, the copy could be improved.  It is not inclusive and inviting – in fact it pushes you away. They don’t make me feel special as part......

  • Every year loads of wonderful Australian and New Zealand charities collaborate on learning about their market together.   Here is the infographic summary for Australia.  Useful abroad too!   And if you are based in Australia or New Zealand, click here to register.  As long......


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