Monday, April 16, 2012

Who are the rich people on your database?

Those lovely people at Fundraising Research & Consulting (FR&C) have decided to give a massive gift to all you fundraisers wondering where the money is in Australia.

For years they have been trawling the web and building a database of the richest people around, who they give to, how much (where known) and anything else in the public domain.

This information helps charities save lots of money on targeting but also FR&C offer a service where they have a look at the people who are already donating to you and match that to this database of big givers.  You may well have someone who donated $1m to another charity giving you $100 every Christmas.  That doesn't mean they will suddenly give you a million, but you certainly should be talking to them differently.

You have to pay for this service but there are a load of free resources available too, and this is the gift FR&C are  giving to you:  A full list of all those resources.  Now you could go and find them yourself, but using this free list will save you over a hundred hours of work (and you would probably not have found them all anyway!)

Check out


No comments:

Disaster Fundraising Guide download it here