03 Aug The Easiest Case for Support
He had a good, long chat with the communications people, who had met the people featured in the appeal. Now he had a great – albeit second hand – story of the project from someone who’d been there.
He would love to have taken one of those ‘witnesses’ with him, but he knew he would be visiting lots of donors, and dragging a communications or programs person to every one would not make financial sense. He had to make this work on his own.
Now he had a great case study – basically the next direct mail appeal – and some extra material. All at hardly any cost of money or time.
Jeanette loved it. She loved the time he gave her, the videos and the photos. He made her feel special. And she really cared about the young people he talked to her about. She used to be a nurse, and knew all about fistula – a horrible but easily cured condition, which without treatment causes lots of problems for victims.
She gave him €20,000. More than either expected. Which actually allowed him to raise €100,000 more. (But more about that in another article.)
Don’t use the lack of a case for support as a reason not to ask your direct mail donors for more.
They really care already, or they wouldn’t be donating. And you’ve got great material already!
By the way, if you’re interested in learning more about how you can turn your mid value donors into major gift donors – you should join my next webinar, where I’ll teach you a process to follow in order to do this.
The webinar will be live on 29th / 30th September (depending on your time zone) – the webinar recording and slides will be available for all who register, regardless of whether you can make the live webinar.