13 Sep The odd line from the Bible increases response rate from Christians, but what about non-Christians?
I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don’t. It is hard to get concrete data to back that up in Australia, but a quick look at any big picture giving data from the USA (like Giving USA) certainly backs up this theory.
In Australia, the USA, UK and Canada by far and away the largest majority of donors who worship are Christians. But those countries have all got substantial non Christian communities as well – atheists, Jews, Muslims, Hindus and more.
The odd line of scripture or quote from the Bible is said to increase response rate from Christians, but how do you do that without putting off non-Christians?
One approach is to look at some of the Bible lines or sayings (or interpretations of sayings) that have come into everyday use. Many Christians will relate to the sayings, but non-Christians are unlikely to recognise the saying as a quote from the Bible. Provided it is a good quote, in context, and helps the appeal it is therefore likely to have a net positive impact.
I have never seen this tested but it all makes sense.
For more Bible sayings that could be useful click here.
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