My Thoughts

The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction. [caption id="attachment_1025" align="aligncenter" width="640"] Soi Dog Foundation’s...

[popup_trigger id="971" tag="span"][/popup_trigger] [popup_trigger id="971" tag="span" classes="#stnl_opt_in{ color: #fff !important;"]#stnl_opt_in{ color: #fff !important;[/popup_trigger] Coming soon: Moceanic.com. A new site for all my content - articles, data, tests, videos and webinars. And also for other people's content. If you haven't already, please...

Many charities shy away from the ‘bad’ their organisation tries to fix.  This is not facing reality, not telling the truth and not giving people the opportunity to make bad good.   Here is a cracking example from Concern Worldwide of telling the truth, well. Don’t let your...