My Thoughts

A well researched tale about two fundraising approaches. Featuring Bastian the fundraiser at Malnutrition: Unacceptable For Children (MUFC) and Jamie from Let’s Feed Children (LFC). They both became fundraisers at about the same time just over a year ago.  Both had the job of increasing revenue from their ‘mid-value’ donors: people...

Learning and sharing across three continents! This 'winter' I have headed North.  Very north in fact, starting in Alaska.  I am writing this on the plane from Vancouver. I put 'winter' in quotes because the big advantage of crossing the equator is the season reversal. (Though surprisingly,...