My Thoughts

Understanding donors The most important asset a fundraising organisation has is its database of supporters. But only if it is actually recording useful information. Luckily, most organisations record main contact details plus transactions. In other words, you know where someone lives, hopefully you have their phone number...

Quiz question: Who is most likely to donate $5000? Picture this scenario. We have two donors. Donor A Kate (and her husband, Clarke).  In their mid 40's, with two kids. They donate automatically every month through their credit card.  They sponsor two children, costing them about $1,200 per annum....