Sean Triner | My Thoughts

28 Jun How good is your donor care?

Posted at 20:21h in Digital Fundraising, Direct Marketing, Fundraising Trends, Mid Value Donors by Sean Triner 0 Comments

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Hi! I'm Fiona McPhee - Fundraising Strategy Director for Pareto Fundraising. Sean has asked me to help him with his webinar on stewardship this week. I am really looking forward to this as it is an area of real passion for me. His other webinars have gone down really well,...

24 Jun Do You Care About Donors!?

Posted at 15:52h in Digital Fundraising, Direct Marketing, Fundraising Trends, Mid Value Donors by Sean Triner 0 Comments

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Is stewardship just another buzzword? Is that why so few charities actually bother? Of course you care about your donors. But how much should you care!? The webinars I have been running for about a year now have been really popular and the Stewardship one is really...

24 Jun Great Donor Care from Amnesty International

Posted at 11:02h in Digital Fundraising, Direct Marketing, Mid Value Donors by Sean Triner 0 Comments

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You know how we all worry about overheads? Well, Josh O’Rourke a relationship fundraiser from Amnesty International Australia had a good approach with one of his mid-value donors. Having met up with a mid-value donor who had ‘only’ ever given $2,000, Josh found out the donor...

22 Jun Long Fundraising Letters. Why, oh, why!?

Posted at 18:05h in Digital Fundraising, Direct Marketing, Mid Value Donors by Sean Triner 0 Comments

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Long letters work better. But don't just take it from me. Dr Barnardo wrote a four page appeal letter in London in the 1880s using classic DM techniques. Underlining, urgency, dollar handles, specific ask and a clear reference to what YOU could do to help. The winter had been...

16 Jun The most powerful fundraising tool in the world

Posted at 23:44h in Digital Fundraising, Direct Marketing, Mid Value Donors by Sean Triner 0 Comments

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Understanding donors The most important asset a fundraising organisation has is its database of supporters. But only if it is actually recording useful information. Luckily, most organisations record main contact details plus transactions. In other words, you know where someone lives, hopefully you have their phone number...

14 Jun Fantastic Donor Care

Posted at 09:41h in Digital Fundraising, Direct Marketing, Fundraising Trends, Mid Value Donors by Sean Triner 0 Comments

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Everyone talks about stewardship and donor care, but great examples are actually pretty rare. But it is actually not that hard to ‘do’ great donor care. Nor is it that expensive. Looked at in another way, NOT doing donor care is expensive. One of my favourite pieces...

07 Jun If Shakespeare Wrote about Fundraising…

Posted at 10:20h in Digital Fundraising, Direct Marketing, Fundraising Trends, Mid Value Donors by Sean Triner 0 Comments

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It would be a tragedy! The Capulets (The DMs) In the red corner, we have the mass marketing Capulets. The direct marketeers (DMs). They look after the majority of donors. They deliver mass produced communications, but personalise it a little. And they focus on efficiency as well as volume. ...

03 Jun Quick Quiz: Who is Most Likely to Give You $5000?

Posted at 09:10h in Digital Fundraising, Direct Marketing, Fundraising Trends, Mid Value Donors by Sean Triner 0 Comments

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Quiz question: Who is most likely to donate $5000? Picture this scenario. We have two donors. Donor A Kate (and her husband, Clarke). In their mid 40's, with two kids. They donate automatically every month through their credit card. They sponsor two children, costing them about $1,200 per annum....

31 May The Missing Millions in YOUR Charity’s Databases

Posted at 12:14h in Digital Fundraising, Direct Marketing, Mid Value Donors by Sean Triner 0 Comments

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We fundraisers have a problem. OK, we have many, but a big one is the ‘missing millions.’ Direct marketing expert Roger Craver calls releasing these missing millions ‘miracle’ fundraising. But I think that is too generous. Image: Where are the missing millions? Tapping the money is not a miracle. ...

28 May Tom Ahern and I are going to make your cause money. Lots of money.

Posted at 12:07h in Digital Fundraising, Direct Marketing, Fundraising Trends, Mid Value Donors by Sean Triner 0 Comments

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Perhaps you have enough already in your bank account. Helping everyone you can. Or maybe your direct mail is already perfect and you maximise the donations from your database – and have no doubt about it. But I doubt it. I know you want to raise more because...