When we set up Pareto, my friend Paul and I named it that for a reason: The mathematical concept of the Pareto Principle. Most people in direct marketing understand the principle in general. They get that 80% of your income will come from just 20% of your...
I believe the new big thing for charities (and something Roger Craver from www.theagitator.net picked up in his latest blog) is something really old fashioned: talking to your donors face to face. Especially mid value donors and bequests. The charities that grow and raise more money...
*** Check out my upcoming webinars on mid value donors here *** We all want younger donors. But is it worth the investment? Certainly it is for donors around the 40 year old mark - face to face (direct dialogue) has done really well there getting millions of...
We are working on a new thing here in Australia. It doesn’t sound new, but it could have a profound impact on how charities use social media. Visit Greenpeace Australia on Facebook and leave a comment on one of their posts. Watch what happens. So many people...
Well, according to Soi Dog Foundation I am - and so are all their other donors. I got this email (click to enlarge) thanking me for my support; it has a lovely video and great copy. And then when I shared it on Facebook, it switched to...
It is great to see that the techniques we learned in direct mail seem to apply in the digital space too. I reckon that in direct marketing, nothing has actually changed in how the 'offer' works. Just we deliver it differently with different technology. Soi Dog Foundation...
There are lots of good tips on landing pages when you search the web but it seems not enough. Lots of people are wanting specific tips on fundraising landing pages. So here is a six minute short video for you...
First question: should you even bother? The anecdotal evidence for thank you letters is huge – many donors say they like them. Lots of opinion research shows that donors are more likely to give if ‘they know what their money was spent on’. However, there is...
A recent post by Louise Williams on the Fundraising Institute Australia LinkedIn group recently asked the oft repeated question. What will fundraising look like in ten years? What do you think? My thoughts...
Premium direct mail - those direct mail packs with 'gifts' to donors and potential donors get a bad rap. Quite a few commentators think they are BAD. Looking at years of data in Australia and New Zealand we see that sometimes a non-premium mailing will beat a premium mailing, but overall and...