I got this lovely email from World Animal Protection (WAP). It worked on me. BUT generally, humour is risky in charity direct marketing. I think this is for a few reasons: Not everyone gets the joke! Making light of your serious cause needs to be considered carefully: brand implications, offending...
As her mobile phone disappeared into her pocket a huge smile crept across Marie’s face. She had to hold herself back from punching the air and cheering with delight. Marie had just landed a big, new client. But for quite a time now, things hadn't looked so...
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail, since that was most of them. The third donor he spoke to (of a dozen he tried...
Important: Date changes for my next webinars Just a quick one to let you know of a date change for my final two webinars in the Mid Value Donor Webinar series. The next and penultimate webinar is being pushed back to the end of September, replacing the...
Ten thirty PM on 28 July 2016. Well, a little after because Chelsea Clinton was going on about how good her mom was. The commentator on the TV said "Chelsea Clinton extolling her mums virtues. It seems she's like a mother to her". They got bored...
If they have a history of giving… all you need to do is ask! Alex Alex is a caring and loving person. She really likes kids and hates the idea of any child, anywhere in the world suffering. She loves the work of the charity Malnutrition: Unacceptable For...