As I was working on some articles about story-telling, copywriting for your website and making your direct mail great I found I had to come back to the absolute fundamentals about why we in charities write anything at all. It is important that everything we write...
For my birthday a few years ago, I got Douglas Adams’ The Hitchhikers Guide to the Galaxy – the full Boxed set of BBC Radio CDs. Brilliant. I last listened to it in the mid 80s so this was a bit of a nostalgic moment. Listening...
As her mobile phone disappeared into her pocket a huge smile crept across Marie’s face. She had to hold herself back from punching the air and cheering with delight. Marie had just landed a big, new client. But for quite a time now, things hadn't looked so...
I have read many a post, article or heard words of wisdom that people who partake in religious activities tend to be slightly more generous than those that don't. It is hard to get concrete data to back that up in Australia, but a quick look...
I've been sharing a lot of tips and material about mid and major donors lately. And this got me thinking, what's the best language to use when talking to and trying to build relationships with these donors? Equally, are there words that we should avoid...
...And Build Awesome Relationships With Major Donors I have a little story about Jason Smith, a quiet and unassuming Quebecois guy living in Melbourne, Australia. He works as the fundraising manager at Burnet Institute. The Institute is a charity dedicated to researching diseases that cause harm to...
A well researched tale about two fundraising approaches. Featuring Bastian the fundraiser at Malnutrition: Unacceptable For Children (MUFC) and Jamie from Let’s Feed Children (LFC). They both became fundraisers at about the same time just over a year ago. Both had the job of increasing revenue from their ‘mid-value’ donors: people...
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail, since that was most of them. The third donor he spoke to (of a dozen he tried...
Important: Date changes for my next webinars Just a quick one to let you know of a date change for my final two webinars in the Mid Value Donor Webinar series. The next and penultimate webinar is being pushed back to the end of September, replacing the...
Ten thirty PM on 28 July 2016. Well, a little after because Chelsea Clinton was going on about how good her mom was. The commentator on the TV said "Chelsea Clinton extolling her mums virtues. It seems she's like a mother to her". They got bored...