Progressive organisations in the USA like the American Civil Liberties Union (ACLU) have their work cut out for them with the election of a president who has ‘normalised’ casual sexism, racism and nativism. But in response to the US election people have rushed to donate. The ACLU...
...And Build Awesome Relationships With Major Donors I have a little story about Jason Smith, a quiet and unassuming Quebecois guy living in Melbourne, Australia. He works as the fundraising manager at Burnet Institute. The Institute is a charity dedicated to researching diseases that cause harm to...
A well researched tale about two fundraising approaches. Featuring Bastian the fundraiser at Malnutrition: Unacceptable For Children (MUFC) and Jamie from Let’s Feed Children (LFC). They both became fundraisers at about the same time just over a year ago. Both had the job of increasing revenue from their ‘mid-value’ donors: people...
Bas, a new fundraiser at a Dutch charity decided he needed to get out and meet some donors. He looked at those donors who had given by direct mail, since that was most of them. The third donor he spoke to (of a dozen he tried...
Ten thirty PM on 28 July 2016. Well, a little after because Chelsea Clinton was going on about how good her mom was. The commentator on the TV said "Chelsea Clinton extolling her mums virtues. It seems she's like a mother to her". They got bored...
If they have a history of giving… all you need to do is ask! Alex Alex is a caring and loving person. She really likes kids and hates the idea of any child, anywhere in the world suffering. She loves the work of the charity Malnutrition: Unacceptable For...
Learning and sharing across three continents! This 'winter' I have headed North. Very north in fact, starting in Alaska. I am writing this on the plane from Vancouver. I put 'winter' in quotes because the big advantage of crossing the equator is the season reversal. (Though surprisingly,...
Hopefully you know all about the Pareto Principle, also known as the 80/20 rule. In fundraising it means concentrating more resources on the 20% of people who would, theoretically, give you 80% of your future revenue. Pareto2 (Pareto squared) is a little bit more complex. It is...
When fundraising is like the gawky guy or gal who just needs to ask for the date! There are lots of books, blogs, webinars and conference sessions about stewardship and building relationships with donors. Most I have seen are good, and the theories would work if...
You may like to hear from other fundraisers from time to time, so I'd like to share my friend and fundraising expert, Damian O’Broin’s latest blog on the Pareto Principle. Yes, I know you have heard about this principle a million times before, but I believe...