Pareto Principle Tag

The Soi Dog Foundation and Australia for Dolphins have had enormous success in global fundraising using the digital ‘multi-step’ approach. Although based in Thailand and Australia respectively, the two charities fundraised globally with shocking images, which helped them get traction. [caption id="attachment_1025" align="aligncenter" width="640"] Soi Dog Foundation’s...

Learning and sharing across three continents! This 'winter' I have headed North.  Very north in fact, starting in Alaska.  I am writing this on the plane from Vancouver. I put 'winter' in quotes because the big advantage of crossing the equator is the season reversal. (Though surprisingly,...

Quiz question: Who is most likely to donate $5000? Picture this scenario. We have two donors. Donor A Kate (and her husband, Clarke).  In their mid 40's, with two kids. They donate automatically every month through their credit card.  They sponsor two children, costing them about $1,200 per annum....